Project.2.
Publishing product redesign
Objective
The Publishing Product is old and outdated. The UX, UI and its functionalities don’t answer the needs of the customers/users anymore.
Unfortunately i couldn’t finish this project because i left the company.
Project context
- Customers/users complain about Experience, Interface and functionalities.
- Churn of customers to our competition.
- Design/develop a Publishing Product better then the competition.
Research
- Competitor analysis
- Affinity mapping from user interviews
- User journey mapping
- Task analysis
- Stakeholder interviews
Challenges
- Urgent long term side project.
- Other projects/features higher priority by stakeholders.
- Many changes with Stakeholders opinions.
Proces
- Research the competition.
- Interview users & stakeholders
- Inventory & analysis all features with Product Owner,
- Roadmap planning session with PO & Development Team.
- Design planning & proces inventory
Design
- User journey flows
- Low fidelity Designs
- High Fidelity Designs
Impact
- A mature Publishing Product would elevate the total of the products.
- From the reactions of customers/users we could predict less churn.
Details
- Duration: +/- 1 year
- Tools: Mural, Whiteboard sessions, Illustrator, Adobe XD
1.
New post start page.
Designed with new Design System.
Cant show the whole redesign, because of agreement with Obi4wan.
2.
2 social media accounts selected with 1 media.
3.
Social media posts calender.
All posts open and filters closed.