Brand Monitor
Objective
Obi4wan started developing a new ‘Brand Monitoring’ product called “Media Monitoring’. The company strategy was to have 1 product with different ‘modules’. Media monitor was a new module to replace the outdated and stand alone ‘Brand Monitor’.
Project context
- New monitoring product in the market to get ahead of competition.
- A complete new design of the module Media Monitor.
- New design System for Media Monitoring and continue this Design System for the other products.
- Interview and research the Brand Monitor users for insights to design and develop the new Media Monitor.
Research
Different methodologies was used to get insights from the ‘old’ Brand Monitor users. We involved different persona’s who used this product for years. By example the analysts of the Dutch Police are heavy users so we involved them to help us developing the product.
- Competition analysis.
- Interview sessions with users during development.
- User journey mapping
- Task analysis
- Card sorting with users
- Testing with customers/users after several product releases before final release.
Challenges
- Multiple roadmap sessions with changes.
- At times very short development time for the many new functions.
- Pressure from stakeholders to have a working version asap.
- Features being tested after being released to first group of customers.
- Setting up a Design System leading for all existing products,
Proces
- Research the competition.
- Interview sessions with the users and stakeholders.
- Roadmap planning sessions with PO & Development Team.
- Design roadmap planning.
- Prototyping and feedback sessions with users.
- Feedback sessions with users after product releases.
Design
During the beginning of designing the Media Monitoring product we developed a design system along the way. At times we reviewed our decisions and concluded we had to be fluid during this proces of designing.
1.
Screen of the old Brand Monitor.
2
Screen of a report.
The whole project involves lots of feature projects.
Other project samples give some insights what these are about.
3
Screen of the dashboard in an earlier stage.