Overview
By combining the enticing opportunity to win an E-Bike with the immediate incentive of receiving 20 euros upon enrollment, De VriendenLoterij orchestrated a highly successful campaign. This strategic approach not only attracted a substantial user base but also ensured a positive initial experience, ultimately contributing to the campaign’s remarkable success.
UX/UI Design
Prototyping
Research
A/B testing
Design execution
As the Senior Designer, I played a pivotal role across the entire project lifecycle. My responsibilities encompassed conceptualization, art direction, and user experience (UX) design, including wireframing and the implementation of A/B testing initiatives. I crafted numerous high-fidelity flow designs and meticulously designed all project deliverables to ensure a seamless user journey and exceptional visual coherence.
My role
I spearheaded the implementation of a user-centric design methodology, prioritizing optimal conversion rates. Conducting extensive user research, I meticulously identified and mitigated potential barriers hindering form completion. Additionally, I provided art direction for digital assets, instigated and orchestrated A/B testing initiatives, and meticulously crafted all project deliverables to align seamlessly with our user-centered approach.
STAKEHOLDER MANAGEMENT
I collaborated with a marketing team and frontend developers to understand and define the campaign goal, marketing needs and technical support.
Leadership
I have designed and presented the campaign to gain buy-in from senior stakeholders throughout the project lifecycle..
Landing pages
I designed different landing pages for the different conversion flows.
deliverables
I designed a great deal of deliverables for this campagne.
