Project overview
What is OBI4WAN PUBLISHING
The Media Publishing module is part of the Engage Product. The UX/UI and its functionalities didn’t answer the needs of the customers/users anymore.
Duration
June 2023 – ?
Responsibilities
As the Senior UX Designer, I spearheaded the product design and user research for Publishing Part of the Engage Product. My responsibilities included revamping the existing solution, leading research initiatives, and integrating innovative features. Throughout this process, I worked in close collaboration with the CTO, Product Manager and the development team.
Role
Senior UX Designer
UX/UI Design
Prototyping
Research
A/B testing
Problem Statement
Historically, getting the status of the account and project was managed by internal calls with responsible people and self organized dashboards, which was good for the small organization.
1
The Media Publishing module is part of the Engage Product. The UX/UI and its functionalities didn’t answer the needs of the customers/users anymore.
2
The Media Publishing module is part of the Engage Product. The UX/UI and its functionalities didn’t answer the needs of the customers/users anymore.
Project Goals / Business Goals
We have outlined the goals and objectives from multiple perspectives, to build an entire understanding of the challenges we’re facing. This provides a summary of the goals and objectives of EPAM, Business, and Delivery.
Woord
- User journey flows
- Low fidelity Designs
- High Fidelity Designs
Woord
- User journey flows
- Low fidelity Designs
- High Fidelity Designs
Woord
- User journey flows
- Low fidelity Designs
- High Fidelity Designs
Project context
- Customers/users are complaining about the outdated Media Publishing management tool.
- Churn of customers to competition.
- Design/develop a Publishing Product better then the competition.
Project Challenges
- Long term side project, next to other projects.
- Other projects/features higher priority by stakeholders.
- During project diversity of changes because of stakeholder opinion differences.
Research
- Competitor analysis
- Affinity mapping from user interviews
- User journey mapping
- Task analysis
- Stakeholder interviews
Design
- User journey flows
- Low fidelity Designs
- High Fidelity Designs
Impact
- A mature Publishing Product would elevate the total of the products.
- From the reactions of customers/users we could predict less churn.
Details
- Duration: +/- 1 year
- Tools: Mural, Whiteboard sessions, Illustrator, Adobe XD
“How can we make our Social media manager smarter for our customers?”
Design Challenge
Design Proces.
The following schemes outline a user-centred design approach to shape the Delivery Health service, and to capture value-adding opportunities. We worked together collaboratively, putting user research at the heart of the process.
Phase 1: Empathizing with users
Research
We began our user research with an internal kick-off workshop involving our stakeholders. Following this, we embarked on a comprehensive analysis of the current information and data, which included analytics tools like Smartlook.com and heatmaps, and proceeded with a UX audit. We then ran a series of usability tests with our students, conducted interviews with teachers, and meticulously reviewed all support requests from our school leaders. In the final phase, we organized and categorized the insights we collected, aligning them with the problems we had identified.
Research methods
- Market Research
- Usability Audit
- Customer Support Requests
- Interviews
Research Goals
- Gather qualitative insights into
- Gather qualitative insights into
- Gather qualitative insights into
Competitor Analysis
An extensive competition analyses was needed and very helpful because the publishing tool was outdated and didn’t have high priority for a long time. It was the first step to dive into the features and functions needed by our users.
Research to identify user problems and needs.
I planned user interviews with different persona’s to identify their user behaviour and needs.
From this we got a list with needs to get their job done better. We involved the needs within the design and development for all the different features within the Media Monitoring product. Below are a few insight from the interviews from which we have put features high on the agenda.
“I am a heavy user of Brand Monitor in my department and help my coworkers to get the data . It’s not easy for them to use the product and they rely on me to get it.”
“The alerts of Tweets (X) from Politicians are very important to us. We need sharp alerts all day long to be able to report them daily.”
“Many times a day I read the scan repots mail on my phone, but its hard to read because it’s not a responsive mail.”
“The reports are only still in a A4 format. This is ridiculous nowadays with all the interactive formats.”
Features within this project.
This project was already in progress when I started working with Obi4wan.
In total it took 2.5 years to set up this base. The project encompassed numerous smaller projects of varying scope. I provide a selection of projects below and I explain a number of important ones in further detail in my portfolio.
Below, I present a selection of these projects, with further detailed explanations of key endeavors available in my portfolio.
Query management
Every query you build is stored in the database. The design of this query management feature was restructured and tested with users.
Newsletters Design
All the generated emails needed a redesign. We made them responsive, updated the copy and the information layout needed an update.
Competitor Analysis
An extensive competition analyses was needed and very helpful because the publishing tool was outdated and didn’t have high priority for a long time. It was the first step to dive into the features and functions needed by our users.
Competitor Analysis
An extensive competition analyses was needed and very helpful because the publishing tool was outdated and didn’t have high priority for a long time. It was the first step to dive into the features and functions needed by our users.