Overview
Obi4wan initiated the development of a new product named ‘Media Monitoring’ as part of their overarching strategy to unify their offerings into a single product with various suites. ‘Media Monitoring’ represents a fresh module aimed at replacing the obsolete standalone ‘Brand Monitor’, aligning with the company’s vision for a more integrated and comprehensive solution.
This is an overview of the project. It involves many feature projects by itself.
UX/UI Design
Prototyping
Mentoring
Research
Project context
- A new monitoring product in the market to get ahead of competition.
- A complete new design of the module Media Monitor.
- New design System for Media Monitoring and continue this Design System for the other products.
- Interview and research the Brand Monitor users for insights to design and develop the new Media Monitor.
Project scope
- New monitoring product in the market to get ahead of competition.
- A complete new design of the module Media Monitor.
- New design System for Media Monitoring and continue this Design System for the other products.
- Interview and research the Brand Monitor users for insights to design and develop the new Media Monitor.
Research
Different methodologies was used to get insights from the ‘old’ Brand Monitor users. We involved different persona’s who used this product for years. By example the analysts of the Dutch Police are heavy users so we involved them to help us developing the product.
- Competition analysis.
- Interview sessions with users.
- User journey mapping.
- Task analysis.
- Card sorting with users.
- Testing with customers/users after several product releases before final release.
Project Challenges
- Lot’s of changes during the roadmap.
- At times too short development time for new functions.
- Pressure from stakeholders to have a working version asap.
- Some features being tested after being released to first group of customers.
- Setting up a Design System leading for all existing products during this project.
“Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth.”
Marcus Aurelius ~ AD 121 – 180
Research to identify user behaviour and needs.
I planned user interviews with different persona’s to identify their user behaviour and needs.
From this we got a list with needs to get their job done better. We involved the needs within the design and development for all the different features within the Media Monitoring product.
Research to identify user behaviour and needs.
I planned user interviews with different persona’s to identify their user behaviour and needs.
From this we got a list with needs to get their job done better. We involved the needs within the design and development for all the different features within the Media Monitoring product.
“The bike nodes in the route screen were too small and difficult to read.”
“The bike nodes in the route screen were too small and difficult to read.”
Complete Redesign
We are dealing with a complete redesign of an existing product. This redesign includes backend, frontend and ux/ui design. The new product needed to be responsive and a new design system.
Features within this project.
This project was already in progress when I started working.
In total it took 2.5 years to set up this base. The project encompassed numerous smaller projects of varying scope. I provide a selection of projects below and I explain a number of important ones in further detail in my portfolio.
Below, I present a selection of these projects, with further detailed explanations of key endeavors available in my portfolio.
Query management
Every query you build is stored in the database. The design of this query management feature was restructured and tested with users.
Newsletters Design
All the generated emails needed a redesign. We made them responsive, updated the copy and the information layout needed an update.
Schedule E-mail
When new data (news,, articles, social media) comes online you are able to set an alert for the query you made. At any time you could set an email with these alerts.
Task Assigment
A tast management feature to assign tasks from queries to forward to co-workers.
Redesign Sidefilter
The left side filter needed a complete redesign. From user feedback we got new insights for getting the job done better.
Chart Filtering
For some charts this was to filtering extra to drilling down your results.
Search Drilldown
From user feedback we know this feature was urgent. Users wanted to click in their charts to drill down information easily.
Custom chart
This chart was basically to filter queries with other queries. So anything with anything to get results.
Create Alert
When new data (news,, articles, social media) comes online you are able to set an alert for the query you made. At any time you could set an email with these alerts.
Bubble Chart
From user feedback we knew the users wanted a bubble chart. It is a way to display multiple data points and easily evaluate their relationships visually